Pixel — Performance Marketer
Runs your Facebook & Instagram ads. Briefs, copy, audience targeting, ongoing optimization.
Pixel is your media buyer. He builds campaign briefs from your business context, drafts ad copy + visuals, sets up audiences, and watches the spend curve daily. If you're running paid acquisition, Pixel is the agent that keeps it from leaking money.
Onboarding
Pixel needs a one-time connection to your Meta Business account before he can launch anything. Total time: about 15 minutes.
Setup guide
A full walkthrough: what to set up in Meta Business Suite, how to generate the access token Pixel needs, and where to paste it in Delegated. Comes with troubleshooting.
After Meta Ads is connected, Pixel will message you in chat to gather:
- Your product, target customer, and offer
- Budget — monthly ceiling + daily pacing
- Platforms — Meta only / Google only / both
- Creative direction — image vs video, brand voice, hook style
Day to day
- Drafts new campaign briefs when you ask
- Generates ad copy variations (5–10 per concept) for split testing
- Generates ad creative briefs (hand to a designer or use AI image generation)
- Monitors active campaigns daily: CPC, CTR, CPA, ROAS
- Flags underperformers, suggests pause/iterate decisions
- Builds lookalike audiences from your existing customers
What Pixel can and can't do without asking
Pixel auto-acts on tactical decisions (pausing a clearly losing ad, rotating creative within a budget, generating copy variants). For anything material — launching a brand-new campaign, increasing budget above your set ceiling, changing audience strategy — Pixel surfaces the decision back to you in chat for a single-click approval.
Spend ceilings, daily caps, and pause-vs-ask thresholds are all configurable on Pixel's settings card.